Redefining how we communicate visually

At Amutri, we challenge what's normal.

We're passionate about simplifying how teams and organisations communicate complex ideas visually and save time, reduce costs and generate growth.

Built by industry leaders

Michael Calver is the CEO and founder of Amutri.

With over 20 years of experience, Michael has pioneered the use of gaming technologies for non-gaming applications, harnessing their power and potential to create immersive and realistic experiences for a breadth of use cases. These range from supporting design processes, stakeholder engagement, and project sign-off, through to marketing, sales, and the securing of investment.

Adam Sutcliffe

CPO

As a seasoned executive overseeing multi-million-pound delivery teams of 200+ people, he led a team to rationalise and redesign PWC Consulting's MarComs delivery methodologies and processes, ensuring their applicability across EMEA. This included overseeing the scoping and tendering processes for a vital extranet development project. His contributions were pivotal in facilitating the £2.2 billion acquisition of this PWC consulting division, rebranded as 'Monday,' by IBM Global Services. Throughout his career, he has occupied various C-suite roles encompassing operations, product management, and customer experience.

Masayuki Kishi

Product Manager

With over a decade of design experience, Masayuki is a multi-disciplinary product designer. He has contributed to projects on a global scale by collaborating with consultancies and startups in London, Dubai, and Tokyo. He has been involved in a diverse range of projects from designing physical products and interiors, crafting machine translation and NLP solutions for major Japanese corporations, and identifying product-market fit for emerging software startups.

Claire Bolton

Operations Manager

With over 25 years of management experience, Claire brings a wealth of knowledge of Operations, Client Relationship management and service delivery to our team. The majority of her career has been in B2B, service led organisations and she is equally at home planning internal change or supporting clients with change management. With extensive experience within financial management and clear communication of complex issues, Claire has held several senior roles, trusted to see the big picture and find efficient solutions.

Pasquale Palena

Frontend Developer

Drawing from extensive experience, Pasquale has guided the development of web and mobile applications while adeptly translating the needs of both company and customers into interactive experiences. Continuously intrigued by emerging digital technologies and driven to blend usability with visual design, his primary focus revolves around crafting user-friendly environments, maintaining clean code, and pioneering the latest innovations.

Tom Hulton-Harrop

Backend Engineer

With more than a decade of industry expertise, Tom is a seasoned software engineer who has excelled in various roles, including individual contributor, technical lead, and software development manager. He has contributed to projects spanning games, developer tools, and high-performance computing.

Maik Ernst

Unreal Engine Developer

Maik has over 20 years of professional experience as a Software Engineer in the automotive industry. He is a C/C++ expert, with a strong background in 3D computer graphics, especially in OpenGL/WebGL. Maik also has over 9 years of experience delivering solutions using Unreal Engine.

Vinicius Finhana de Andrade

3D Artist

A highly creative 3D Designer and Architectural Visualiser with extensive experience creating beautiful and immersive environments using the Unreal Game Engine (UE5). Vini’s career has spanned architectural and interior design, focusing on the development of unique concepts for fictional environments and the creation of functional spaces. His strong technical skills enable efficient collaboration with engineers, architects, and developers. Vini has a deep understanding of version control and a keen eye for applying schemas across a design landscape.

Warwick New

Developer

A seasoned educator in computer science for games and a tech entrepreneur, Warwick brings a wealth of know-how in using technologies such as Unreal Engine, OpenGL, and NodeJS-based technologies. Having previously brought to life a live streaming platform on AWS alongside his love of working on small game engines in his free time, he is comfortable writing and deploying both low-level language technologies such C++ and high-level language technologies Like JavaScript with various deployment tools.

Natasha Riley

Sales Administrator

Natasha is a dedicated client and sales administrator known for her exceptional communication and organisational skills which drive the mission forward. She thrives as a team player, demonstrating meticulous attention to detail and serving as a role model to enhance team productivity and morale. She has a self motivated and committed approach whilst being dependable and flexible.

Our Board

Lachlan Gowrie-Smith

Investor Director

Lachlan is a founding partner of GameTech Ventures. With 14 years of experience in building technology businesses and 10 years in the games industry, Lachlan is passionate about technological innovation within and emerging from games. He holds a Masters degree from Massachusetts Institute of Technology.

Andy Gent

Board Chair and Director

Andy is a seasoned business builder and entrepreneur and excels in assembling and leading teams to create successful ventures. With experience in the recruitment industry, he gained insights into diverse business cultures and challenges. Transitioning to the technology sector, Andy focused his expertise towards strategic planning and assembling the right team to drive business growth. Notably, he spearheaded the development of regulatory software at Arkk Solutions and now supports entrepreneurs through consulting projects.

Adam Sutcliffe

Dennis Lucan

Board Advisor

An entrepreneur and business consultant with background in business development, investment and higher education whose dedication to work has yielded high achievements in the management and delivery of business support programmes and portfolio management.

Connecting academic knowledge and industry expertise in providing full circle support for Startups and SMEs. Enabling fast and sustainable business growth through top quality coaching, access to resources and angel networks.

Garry Peagam

Non-Executive Director

FCA, qualified with Arthur Andersen. Garry has more than 30 years’ experience at senior board level, particularly within the renewable energy and ICT sectors. Garry floated Good Energy Group plc and previously was FD of FTSE quoted support services business. He has held a number of NED positions including both UK and US listings.

Our Investors

GameTech Ventures is a UK-based early stage venture fund investing in games technologies and services shaping the future of media, industry, society and culture.

The Cornwall and Isles of Scilly Investment Fund, supported by the European Union using funding from the European Regional Development Fund (ERDF), is an initiative launched by the government-owned British Business Bank as part of the European Structural and Investment Funds Growth Programme 2014-2020.

The aim of Launchpad Futures, and the previous programme Launchpad, is to drive growth in the Cornish economy and beyond by sharing expertise and facilities with businesses. Launchpad Futures is funded by the UK's Shared Prosperity Fund, supporting established businesses in Cornwall, helping them access Falmouth’s research and development capacity, including hosting knowledge exchange masterclasses, networking and events from its creative space in Penryn.

Innovate UK is the UK’s national innovation agency. We support business-led innovation in all sectors, technologies and UK regions. We help businesses grow through the development and commercialisation of new products, processes, and services, supported by an outstanding innovation ecosystem that is agile, inclusive, and easy to navigate.

Start using Amutri

Some of the most innovative companies in the world are adding 3D Experiences to their toolkit to transform how they engage with their customers and stakeholders. Book a demo today and find out what you can achieve with Amutri.

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The increasing complexity of the world necessitates more intricate forms of communication, but the foundational technology supporting it has largely remained unchanged. A picture is worth a thousand words. Invest in Amutri and transform how we communicate visually.

If you would like to be part of this exciting new technological frontier, please come and speak to us.

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